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Friday
Jun272008

Campaign management data migration - need advice

I'm working for a client that is implementing a campaign management and analytics solution.

We're currently designing the solution architecture and conceptual data models for the solution. One of the requirements for the solution is that there is a minimum of 15 months worth of data within the data marts for analysis purposes.

There will be approx 15 data sources for the solution. Some of the data sources only keep their data online for 3 days before it is archived off to tape stored in an underground bunker somewhere!

I need to work on a migration strategy to perform an initial data load and verification of that data load.

Do you have any pointers on where I should start, activities testing approach and what governance can be applied to ensure success?

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Reader Comments (1)

If they require 15 months of data at the time of implementation, you will obviously need to make it clear to them that you need access to the data in the "vault" as soon as possible. Campaign data can often incorporate sensetive information (personal and financial), so you may encounter some resistance in that regard. It will be critical to acknowledge that and provide specifics on how you intend to safeguard their information during the migration process (transmission, storage, manipulation, encryption, ...).

You should be working with a fairly limited data set, so I would not anticipate too much complexity with regard to the 15 data sources providing this is a one-time migration. If you will need to interface with some of these systems moving forward, it becomes a different question.

You will need to start by performing analysis on as much of the data as they can provide ("real" data more often reflects reality than system documentation), and setting up a clear channel of communication with the stewards of the various data sets. They need to be available to you to answer questions or clarify issues, and you should keep them informed on challenges you encounter, progress (or lack thereof) you're making, and issues you perceive. The surest way to be successful is to keep them engaged.

Sun, October 19 | Unregistered CommenterJay Varner
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